Affordable. Giving access is fundamental to our mission. We believe in making products affordable, so that everybody can benefit. We operate with the customer in mind and address their needs. Making bicycles affordable allows us to scale our impact and to fulfill our mission.
Durable. Without durability our mission is short-lived. We deliver only bicycles with the highest quality-standard. All bicycles are manufacturer guaranteed. Only when bicycles become reliable due to their quality can they be a truly added benefit to the individual or community. Quality is essential.
Environmentally Friendly. We believe that we cannot improve the economy in the developing world by adding harm to the environment. Our mission is to be 100% environmentally friendly, and thus we ensure that all our work has the least impact possible.
Bicycles are a proven to make a difference. Bicycles are not just access to transportation – they are access to life. People can ride their way out of poverty, and with enough bikes, communities and countries can improve. We believe that with enough bicycles, we can change the cyclical system of poverty and transform whole economies.